Brand Management
Build and maintain strong brands that resonate with customers and drive loyalty.
About This Module
This module explores the principles and practices of effective brand management. You'll learn how to develop brand strategies, create compelling brand identities, manage brand equity, and navigate brand challenges. Through case studies and practical exercises, you'll develop the skills to build and maintain strong brands that create sustainable competitive advantage and foster customer loyalty.
Learning Tip
Remember: there are no stupid questions, just questions that make your boss silently question your promotion.
Learning Outcomes
- Develop effective brand strategies and positioning statements
- Create cohesive brand identities that resonate with target audiences
- Build and measure brand equity across multiple dimensions
- Manage brand architecture for product and service portfolios
- Navigate brand challenges and implement revitalization strategies
- Ability to use management jargon convincingly at dinner parties
Prerequisites
- Basic understanding of marketing principles
- A sense of humor (highly recommended)
- Coffee or tea (quantities vary by module difficulty)
Duration
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Complete this module to earn a certificate of completion that you can share with your network.
Perfect for impressing colleagues or decorating your digital wall of achievements!
- Practical skills you can apply immediately
- Frameworks for effective decision-making
- Strategies to enhance team performance
- Tools to navigate complex management challenges
- How to look thoughtful while staring at spreadsheets