innovation
Intermediate

Innovation and Product Management

Encourage innovation and manage the lifecycle of successful products.

Where 'thinking outside the box' usually means building a slightly different box.

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About This Module

This module explores the principles and practices of fostering innovation and managing products effectively. You'll learn how to generate and evaluate ideas, develop prototypes, plan successful launches, and manage products throughout their lifecycle. Through practical frameworks and case studies, you'll develop the skills to drive innovation and create products that meet customer needs.

Learning Tip

Taking notes helps retention. Doodling in margins helps sanity.

Learning Outcomes

  • Apply creative techniques to generate innovative product ideas
  • Validate product concepts through effective prototyping and testing
  • Develop comprehensive product launch strategies
  • Manage products effectively throughout their lifecycle
  • Make data-driven decisions about product enhancements and retirement
  • Ability to use management jargon convincingly at dinner parties

Prerequisites

  • Basic understanding of marketing principles
  • A sense of humor (highly recommended)
  • Coffee or tea (quantities vary by module difficulty)
Module Details

Duration

5 hours

Level

Intermediate

Chapters

4

Category

innovation

Updated

6/1/2023

Difficulty

Intermediate
You should know what ROI means (not just 'Return On Ignoring' emails).
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Certificate

Complete this module to earn a certificate of completion that you can share with your network.

Perfect for impressing colleagues or decorating your digital wall of achievements!

What You'll Learn
  • Practical skills you can apply immediately
  • Frameworks for effective decision-making
  • Strategies to enhance team performance
  • Tools to navigate complex management challenges
  • How to look thoughtful while staring at spreadsheets