Marketing Management
Explore how to plan and execute marketing strategies that drive growth.
The art of convincing people they need things they didn't know existed.
About This Module
This module provides a comprehensive overview of marketing principles and practices for managers. You'll learn how to analyze markets, develop effective marketing strategies, and measure marketing performance. Through case studies and practical examples, you'll develop the skills to create marketing plans that align with business objectives and deliver measurable results.
Learning Tip
If you read this content before bed, you might dream about management. We apologize in advance.
Learning Outcomes
- Develop effective market segmentation and targeting strategies
- Create balanced marketing mixes that address customer needs
- Implement digital marketing approaches that leverage current trends
- Measure and analyze marketing performance using key metrics
- Align marketing strategies with overall business objectives
- Ability to use management jargon convincingly at dinner parties
Prerequisites
- Basic understanding of business fundamentals
- A sense of humor (highly recommended)
- Coffee or tea (quantities vary by module difficulty)
Duration
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Complete this module to earn a certificate of completion that you can share with your network.
Perfect for impressing colleagues or decorating your digital wall of achievements!
- Practical skills you can apply immediately
- Frameworks for effective decision-making
- Strategies to enhance team performance
- Tools to navigate complex management challenges
- How to look thoughtful while staring at spreadsheets