Marketing Research and Consumer Behavior
Understand your customers through research and behavioral analysis to inform marketing decisions.
About This Module
This module explores the principles and practices of marketing research and consumer behavior analysis. You'll learn how to design research studies, collect and analyze data, understand consumer decision-making processes, and apply insights to marketing strategy. Through practical examples and case studies, you'll develop the skills to conduct research that reveals meaningful customer insights and drives effective marketing decisions.
Learning Tip
Studies show that explaining concepts to rubber ducks improves understanding by 73%. We made that up, but try it anyway!
Learning Outcomes
- Design and conduct effective marketing research studies
- Analyze consumer behavior using psychological and sociological frameworks
- Develop sophisticated market segmentation models based on research data
- Apply customer insights to product development and marketing strategy
- Evaluate the effectiveness of marketing initiatives through ongoing research
- Ability to use management jargon convincingly at dinner parties
Prerequisites
- Basic understanding of marketing principles
- Familiarity with data analysis
- A sense of humor (highly recommended)
- Coffee or tea (quantities vary by module difficulty)
Duration
Level
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Complete this module to earn a certificate of completion that you can share with your network.
Perfect for impressing colleagues or decorating your digital wall of achievements!
- Practical skills you can apply immediately
- Frameworks for effective decision-making
- Strategies to enhance team performance
- Tools to navigate complex management challenges
- How to look thoughtful while staring at spreadsheets