Pricing Strategies and Value Communication
Develop pricing approaches that capture value and support business objectives.
About This Module
This module provides frameworks and techniques for developing effective pricing strategies. You'll learn how to analyze value perception, understand price elasticity, implement various pricing models, and communicate value effectively. Through case studies and practical exercises, you'll develop the skills to create pricing approaches that maximize revenue, profitability, and customer satisfaction.
Learning Tip
Management principle #1: When in doubt, create a committee to discuss the doubt.
Learning Outcomes
- Develop value-based pricing strategies that maximize profitability
- Select and implement appropriate pricing models for different offerings
- Apply psychological pricing techniques that influence purchase decisions
- Communicate price and value effectively to different customer segments
- Adjust pricing strategies in response to market changes and competition
- Ability to use management jargon convincingly at dinner parties
Prerequisites
- Basic understanding of marketing and financial concepts
- A sense of humor (highly recommended)
- Coffee or tea (quantities vary by module difficulty)
Duration
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- Practical skills you can apply immediately
- Frameworks for effective decision-making
- Strategies to enhance team performance
- Tools to navigate complex management challenges
- How to look thoughtful while staring at spreadsheets