Social Media Marketing
Leverage social platforms to build communities, engage audiences, and drive business results.
About This Module
This module provides a comprehensive framework for developing and executing effective social media marketing strategies. You'll learn how to select appropriate platforms, create engaging content, build and manage communities, run social advertising campaigns, and measure social media performance. Through practical examples and case studies, you'll develop the skills to use social media as a powerful tool for brand building and customer engagement.
Learning Tip
If you understand 60% of this module, you're already ahead of most managers. Congratulations!
Learning Outcomes
- Develop platform-specific social media strategies aligned with business goals
- Create engaging social content that resonates with target audiences
- Build and manage thriving social communities that support brand objectives
- Design and optimize social media advertising campaigns
- Measure and report on social media performance using relevant metrics
- Ability to use management jargon convincingly at dinner parties
Prerequisites
- Basic understanding of marketing principles
- A sense of humor (highly recommended)
- Coffee or tea (quantities vary by module difficulty)
Duration
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Complete this module to earn a certificate of completion that you can share with your network.
Perfect for impressing colleagues or decorating your digital wall of achievements!
- Practical skills you can apply immediately
- Frameworks for effective decision-making
- Strategies to enhance team performance
- Tools to navigate complex management challenges
- How to look thoughtful while staring at spreadsheets