Technology Adoption and Diffusion
Understand how innovations spread and accelerate adoption of new technologies.
About This Module
This module explores the principles and practices of technology adoption and diffusion. You'll learn about adoption models, factors that influence technology acceptance, strategies for crossing the chasm, and approaches to scaling adoption. Through case studies and practical frameworks, you'll develop the skills to introduce new technologies successfully and accelerate their adoption across different user segments.
Learning Tip
The secret to mastering this content is reading it twice. Or once very slowly while nodding thoughtfully.
Learning Outcomes
- Apply technology adoption models to predict and influence adoption patterns
- Identify and address factors that impact technology acceptance
- Develop strategies to cross the chasm between early adopters and mainstream users
- Create approaches to scale technology adoption across different user segments
- Measure and optimize the technology adoption process
- Ability to use management jargon convincingly at dinner parties
Prerequisites
- Basic understanding of innovation management
- Interest in technology
- A sense of humor (highly recommended)
- Coffee or tea (quantities vary by module difficulty)
Duration
Level
Chapters
Category
Updated
Difficulty
You haven't started this module yet. Ready to begin?
Complete this module to earn a certificate of completion that you can share with your network.
Perfect for impressing colleagues or decorating your digital wall of achievements!
- Practical skills you can apply immediately
- Frameworks for effective decision-making
- Strategies to enhance team performance
- Tools to navigate complex management challenges
- How to look thoughtful while staring at spreadsheets